Michael LaBellarte

Director of Branded Content

Public Awareness - Illinois Department of Public Health

Public outbreak vaccine in the works, public needed to be proactive. With the threat of an epidemic there was a rush to get the word out, working closely with the client we created content usable for all markets in record time. In order to attain universal mass connectivity this work debuted in theatres on the releases of both Avatar and Twilight.

Project Role:

Commercials 90,60,30, Theatrical, TV, Radio & Print, awareness

Website:

www.idph.state.il.us/h1n1_flu