12 Jul 3 Ways a Professional Video Production Team Can Help With Trade Show Videos

At trade shows, you want to draw attention to your business and encourage guests to visit your booth. One way to help draw guests over is with large-scale monitors. Thanks to the lightweight nature of modern televisions, you can fill your booth with screens and help draw attention to your business, product, or services.

Before you head out to a trade show, learn some of the ways a professional video production team can help you produce high-quality videos and improve the interaction at your booth. Several elements must come together to create a compelling video and make it worth everyone’s time to visit your booth.

1. Audio Mixing & Voiceover Recording

Trade shows can be loud; as people talk, other booths play audio, and announcements play over intercoms and speakers, the trade show becomes an echo chamber of noise. When you play audio with your trade show videos, you want to ensure you have clear audio tracks that guests to your booth can hear. If audio is muffled or overshadowed by loud music tracks, then your message may not get across.

A professional audio mixing team can use tools to help the audio stand out in the video. Music can fade as other audio mixes in and you can ensure that the audio plays loud and clear. A production team can cater the audio mix to match whatever kind of sound system you plan to use on the trade show floor.

As you plan a video, a production team can help you with any voiceover recordings you need to do as well. Utilize a professional recording booth to capture audio and clear voice-overs. Along with the professional recording equipment, the booth can feature ideal tools to ensure your timing and cadence matches up with the video timeline.

The voiceovers can provide a lot of valuable information and allow you to record multiple tracks of audio. You could also share those videos online to help promote the trade show and give links to visitors to watch the videos on their personal devices.

2. Professional Video Graphics

As people walk by your booth, you may only have a couple of seconds to truly grab their attention. One of the easiest ways to do this is with professional video graphics and overlays. The use of keywords, company branding, and other graphic design options will help draw attention to the video.

Professionals can design graphics with color schemes and font designs that really stand out on the video. The size and placement will also help. Much like how television networks overlay their logos on programming, you have the opportunity to overlay your business logo in the bottom corner of the video.

The logo overlay will help create brand recognition for your company no matter what kind of content plays behind it. The use of motion graphics will also help draw attention and showcase certain aspects.

For example, you could have a trade show sale or special on products and services. Large graphics highlighting the sales or specials could draw people to the booth to find out more information. You could have one monitor play promotional videos while another monitor showcases the on-screen graphics.

3. Drone Footage & Specialty Shots

As you plan out the videos for a trade show, you want footage that can draw the attention of guests and really stand out. Along with standard promotional shots, you may rely on a video production company for specialty shots. A professional company will often have special equipment that can help capture footage.

For example, you may want to use a drone to capture footage of your business or any services you complete with your business. If you are a roofing company, then a drone could capture workers on the top of a roof. If you host outdoor river adventures, then you could showcase drone footage of the outdoor areas you travel on.

You will also want to consider other specialty shots like time-lapse footage. For example, if you install custom home theaters, then a time-lapse video could showcase the full installation process of a home theater. The same could apply for home repairs or remodels among other projects.

The time-lapse footage can showcase to trade show guests how the process goes from start to finish. A production team can help set up professional cameras to properly capture the time-lapse so you don’t have to do anything on the technical side. The footage can supply ideal short clips for the trade show and draw the attention of guests.

A production team can also go over the other types of specialty shots they have available and help you formulate the ideal trade show video.

Collaborate with our professionals at Big Shoulders Digital Video Productions for exceptional video production. We have a dedicated team that can help you produce a professional video ideal for use in trade shows or other promotional events. We can help with just one aspect of the video or work with you from start to finish.