09 Aug 4 Ways Professional Video Production Facilities Can Help With Toy Commercials

Children’s programming has often run hand-in-hand with children’s toy commercials—toys often find success through the use of commercials that air on TV, online, or via in-store promotions. If you have a toy launch coming up, then the commercials produced for marketing the toy can have a big impact on the toy’s success.

One way to help produce your toy commercial is with a professional video production facility. A facility will supply many different resources and options to help your commercial come to life and really help your commercial ideas stand out.

Check out some of the ways a professional facility can help with your toy commercial creations.

1. Production Sets

A toy commercial can take on many elements. You may want to focus on a child using the toy in an everyday household. The commercial could also take on the branding and theme of the toy. For example, if the toy includes dragon action figures, then you may want a production set that showcases caves, volcanoes, and a prehistoric theme.

The use of a production facility will give you the chance to create completely custom sets. In some toy commercials, a child may transition from a traditional living room into the universe of the toy. A production could feature both sets side by side so you could easily transition and capture all of the footage in a single day.

You could rely on set designs to help with physical props, green screens, or other elements. Even if the commercial has a complete focus on the toys, the background set could make a huge difference in the overall production value.

2. Macro Cameras

When you plan a toy commercial, you will want to focus on the details and design elements to really help the toys stand out. Along with a regular camera lens for wide and medium shots, a production facility will give you the opportunity to shoot with macro cameras and lenses. A macro lens is designed to capture close-up details.

Utilize a macro lens for close-up shots of dolls, action figures, and other toys. If the toy has an action feature, then a macro lens can capture the detail in full focus and give you the ability to showcase the action without a lot of motion blur or focus issues.

A macro camera can also capture shots of smaller details. For example, if a figure comes with extra accessories, then you can capture those as well to help showcase the high-quality design of a toy.

3. Professional Lighting

Toy commercials are often bright and vivid. When you plan a commercial, you don’t want to deal with harsh shadows or elements that make it hard to see. With a production facility, you can rely on professional lighting and lighting engineers who will create the proper lighting set-up for your set.

The lighting design will include bright and vivid lights along with any adjustments for different sequences. If you have scenes set in a child’s playroom, then a lighting crew can light up windows to make it appear bright and sunny outside. Lighting will make a huge difference in your final commercial production.

When you seek close-up shots of toys and packaging, a professional lighting team will help reduce the amount of glare and ensure the lighting looks smooth. If you have actors play with the toys, then a lighting crew will ensure the actors do not cast large shadows over the toys and other props within the scene.

4. Professional Editing

Toy commercials need to grab the attention of children in a short amount of time. Along with the toy itself, the music and graphics on-screen need to have a seamless flow that draws children in. A production facility will also offer professional editing tools to ensure everything you shoot comes together.

Professional editors can put together quick cuts and edits that make the commercial come to life and really put the focus on the toy. With your overall brand image, the toy commercial will really all come together within the editing room. Quick shots of action features and elements will showcase the toy and give just enough of a tease.

An editor can help create different commercials for different time constraints as well. For example, you could have a traditional 30-second commercial cut for television or a shorter 5-second commercial available for websites and social media.

The wide range of options will help you get the most use out of the footage you shoot and you can promote toys on multiple platforms. The use of professional logos and graphics will help elevate the final commercial, including ways to order and access the toys for sale. For example, you could include a QR code for direct orders.

Set up your next toy commercial with our professional facility at Big Shoulders Digital Video Productions. We will assist you with all your commercial production needs and ensure everything goes smoothly as our team of professionals helps you through the process from start to finish.