03 Apr 7 Types Of Video Marketing That Can Help Your Business

Does your business need marketing videos? Marketing has become increasingly populated with videos of every kind, you could be falling behind your competitors if you aren’t marketing with high-quality, professional videos.

But what kinds of videos should you invest in? To help you find the right answer to that question for your business, here are seven of the most popular video categories and what they bring to the table. 

1. Short Spots

This is the classic video commercial that’s been in use for many years. Usually under a minute—even as short as 1/4 of that time—a spot is designed to be deployed on television, during or before other videos on streaming services, where customers pass through, or in sponsorship roles. These spots have only a few seconds to accomplish their goals, so they must get to the point and make an impact quickly. 

2. Explainers

Is some element of your business model or products challenging for customers or investors to understand? Perhaps you sell a new service that isn’t widely adopted yet. Or maybe your product takes some assembly. It could be that your customers would benefit from recipes, demonstrations, or suggested uses. If so, you would benefit from videos to explain things in clear and concise ways. 

This is a great area to employ stylized animation or motion graphics. These simplified tools help viewers focus on the right details without getting caught up in unnecessary distractions. They can be universally understood no matter who your audience may include. 

3. Brand Builders

Rather than focusing on one part of your business or one product, some videos simply highlight your brand, company values, and culture. These videos are brand builders and they seek to create awareness of your company, maintain the retention of viewers, and build a connection with customers, business pride, and a good reputation.

Brand-building exercises are some of the most personalized video styles because they reflect your particular interests and goals. To build your individual brand, they must be unique and better tailored to your brand than other types of video marketing. 

4. Testimonials

Customers tend to value the word of other customers, so testimonials can be great marketing tools. These are usually curated stories featuring ordinary customers who are likable, relatable, and genuinely satisfied with your products. A video might include several individuals giving short testimonials or it could follow one customer through a longer problem-solving journey. 

This type of video can also provide testimonials from more prominent persons—such as celebrities or accredited professionals. While these testimonials aren’t necessarily as relatable as another average customer, they could be seen as more influential. They’re also often a bigger investment, so you need a higher budget and a high-quality video production team to match. 

5. Behind the Scenes

Give customers and potential customers a peek behind the curtain with a look behind the scenes at company operations. This makes them feel more involved and gives them confidence about doing business with you. 

A behind-the-scenes video can be relatively long and broad, or it could be very focused. An owner might literally walk through some of their business sites, perhaps introducing members of the team or showing off production areas. It could be a video showing the preparation for or setup of a company event. You could create a time-lapse of the construction of your business or your products, or talk with members of a team working on a new product. 

6. Special Events

Make sure you make the most of a big company event with professional video production. Many events will only come around once, so making a quality video allows those who weren’t there to experience it. 

Approaching a milestone anniversary? Opening a new location? Sponsoring a big show? Launching a new product? Capture the excitement of the planning, execution, and results of your event to market your business in a way that viewers feel involved. Let attendees and participants express themselves during the moment. Or add to your audience reach by including virtual elements. 

7. Live Streams

Modern marketing isn’t really complete if you aren’t making use of live streams. Customers are often drawn to these videos because they feel less formal and scripted. They make your company relatable, permitting you to interact very intimately with your target audience. 

As the online world grows more mature, it expects better quality from even the smallest of businesses. While anyone can set up a webcam and speak into a microphone, this doesn’t often give the best impression. Your company must set itself apart from the myriad of other video streamers, so a video marketing professional is your best resource. 

Which of these videos would help your business accomplish its goals? Not every company needs all of them, but most need more than one style of video. Design a video marketing plan by meeting with the team at Big Shoulders Digital Video Productions. We offer an array of video marketing tools and can help guide you to achieve the result you want. Call today to make an appointment or learn more.